How generative AI works

In a world where buzzwords like ChatGPT, Midjourney, and generative AI dominate headlines, it’s easy to feel overwhelmed. The realm of artificial intelligence can seem complex and bewildering, but fear not. Let’s embark on a journey to demystify the workings of generative AI, breaking down the intricate mechanisms behind this transformative technology.

The Foundation: AI 101

At its core, artificial intelligence (AI) seeks to mimic human intelligence through computational processes. It all starts with data, just as our brains learn from experiences. In AI, we feed machines vast amounts of data – thousands, millions, or even trillions of data points. These data serve as the training ground for AI algorithms.

Consider a simple scenario: passing the salt at dinner. Your mind effortlessly identifies the salt shaker amid a sea of objects because it has encountered countless salt shakers before. AI operates similarly; it learns from a massive dataset, teaching a specific algorithm to generate solutions or outputs based on that knowledge.

Generative AI 101: A Closer Look

Now, let’s delve into the world of generative AI. Picture it as a vast landscape of possibilities, much like the diversity of car engines available in the automotive industry. Under the generative AI umbrella, there exists an array of different models, each developed by teams of highly skilled computer vision specialists, machine learning experts, and mathematicians. These models are the engines that power generative AI, and they’re the result of years of open-source machine learning research, typically funded by companies and universities.

Key players in developing these generative AI models include OpenAI, NVIDIA, Google, Meta, and esteemed institutions like UC Berkeley and LMU Munich. These models can remain proprietary, or they can be shared with the world as open source, allowing others to benefit from their research.

Turning Engines into Action: Real-World Applications

Generative AI models, or “engines,” are impressive feats of technology, but how do we put them to practical use? Depending on your technical expertise, this can take different forms. Let’s explore three scenarios:

  1. The Visionary Business Leader: Imagine a business leader with a groundbreaking product idea involving generative AI models. They can choose to use free open-source models or partner with a corporation holding the rights to a specific generative AI model. Their team then brings their vision to life, much like directing the assembly of a car without working on the factory floor.
  2. The Creative Technologist: This individual may not be an AI engineer but has a penchant for exploration. They visit a showroom of pre-made generative AI models on platforms like GitHub and Hugging Face. They select an engine, much like picking a car, and then choose an AI notebook (the chassis) to run their model. Google Colab and Jupyter Notebooks are popular choices.
  3. The Everyday Enthusiast: Even those with no technical background can benefit from generative AI. They can subscribe to online services like OpenAI’s ChatGPT or DALL-E, play with Midjourney on Discord, or explore Lensa AI and Avatar Maker on their smartphones. These users have less control over the outcome but can still enjoy the ride.

Bringing Generative AI to Life

Now that we have our “car” – our generative AI model – we can embark on a journey of content creation and exploration. Generative AI has opened up new avenues of creativity and innovation, enabling us to navigate this evolving technological landscape with confidence.

In essence, generative AI is not a complex enigma but a tool that empowers individuals and businesses to tap into the magic of AI-driven content generation. With the right knowledge and resources, you too can get behind the wheel and drive forward in this exciting realm of possibilities.